what is sponsorship?
Sponsorship is aligning a brand with a property or event in order to leverage their assets to achieve business objectives. Sometimes brands are looking to break through all the noise and get closer to their consumers. They do that by sponsorship and the positive associated imagery that comes with it. Activation programs and sampling are now a very big part of the marketing mix to help brands connect with their consumers through shared passions in sports and events.
WHY THE W?
The W. Agency works with rights holders to understand their property and assets and matches that with the right sponsors who are looking for similar consumers and a property that represents their intrinsic values. The W has an exhaustive list of sponsors and contacts that have opted into our proprietary web portal to learn about events and properties that may be of help to them to reach their business objectives.
what is representation?
Much the same as is with sponsorship, brands are looking to create marketing campaigns that use athletes, especially female athletes to connect with their target consumer. The representation business has been growing since Mark McCormick's early days with Arnold Palmer and has been at the center of many memorable campaigns. The right athlete as a representative for your brand or property can make significant differences in a marketing campaigns ability to be effective.
WHY THE W?
The W represents world class female athletes from all sports. The W Agency will work with you to understand your brand and objectives and recommend the right fit to support your marketing communication efforts.